About FarmFolk Art

We are dedicated to promoting and selling Indian local products. By partnering directly with small artisans and farmers, we aim to connect their high-quality products with customers. Our primary goal is to empower local farmers and artisans, ensuring they receive fair opportunities and recognition while offering customers exceptional quality.

Our Story

Rooted in JK, many members of our team have grown up witnessing the challenges faced by local producers. Despite the superior quality of their products compared to major brands, these producers often struggle with sales, largely due to a lack of awareness about the excellence of local goods. Recognizing these difficulties, we felt compelled to take action.

Our mission is to support and elevate our local producers. We have committed ourselves to procuring products directly from farmers and artisans at fair prices. By cutting out intermediaries, we not only ensure that the producers receive a fair return but also offer these high-quality products to the Indian market at competitive prices.

Our goal is to bridge the gap between exceptional local produce and a broader audience. Through our efforts, we aim to enhance visibility and appreciation for the remarkable craftsmanship and quality of our local goods. We are dedicated to promoting these products, ensuring that the hard work of our producers is met with the recognition and success it deserves

Inspiration

For the past two years, we have been selling our products only in the local market due to our lack of marketing skills and limited exploration of national and international markets. However, the ODOP initiative opened our eyes to the vast potential available for our products. The ODOP team guided us through various Government of India skill development programs at no cost and emphasized the importance of building a brand and leveraging e-commerce platforms. We now understand their significance and have decided to launch our own e-commerce portal, which has resulted in the creation of Farm Folk Arts. We would like to express our gratitude to MD Invest India’s Nivruti Rai, Ananthanarayanan S, Sonia, Harpreet, the ODOP Team, and the IIM Jammu team for their invaluable support.